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Higher Education

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      Virtually everyone is a fan of something, and when it comes to sports fans, we all have our favorites teams. We will learn the chants, wear their colors, and go to their games. When it comes to college sports, fans get attached and will be fans for life, even go as far as having generations after generations attend these colleges. These powerhouse universities have spent years building their name and building their brand on and off the field. With this incredible reputation these colleges are able to pack their stands at football games and pack their classrooms with students who are eager to wear that schools logo on their graduation cap. The University of Texas is one of the most recognizable names, not only in college sports but for their academics as well. UT prides themselves in their identity and world diligently to maintain their persona.      The University of Texas at Austin was opened in September of 1883, housing eig...
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Wild Card

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             When it comes to public relations, it’s just a world of pointing fingers and trying to make up for someone’s mistakes. There are even entire agencies dedicated to these tasks, people who get payed to not make mistakes, but humans make mistakes, and sometimes they’re bigger than we could’ve ever expected. Companies such as Toyota, JetBlue, and Bud Light put thousands, if not millions of dollars into their public relations strategizing. However, what one considers to be clever marketing can turn into a PR nightmare in an instance.      Overall public relations can be defined as  the  practice of managing and disseminating information from an individual  or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public perception.  This is so necessary in an age where information spreads like wildfire. Public re...
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Breaches of Ethics

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      When it comes to making money, companies will do virtually anything to get ahead and make money. Risky advertisements, misleading content, and deceptive promotions are all things that can be used to make gain in the company, but is the risk worth the reward? There is a fine line between pushing the truth and making a false claim, and many companies have lost millions for crossing the line. Red Bull, Kelloggs, and New Balance are three examples of companies who stretched the truth a little too far and are facing the consequences.      When it comes to getting the wrong info, there are two ways to look at it.   Misinformation refers to false or out-of-context information that is presented as fact regardless of an intent to deceive.   This is  somewhat  an accident, false information spread by mistake. Disinforma tion   is knowingly spreading misinformation.   This is the hard stuff, a  blatant ...
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Crisis Public Relations

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      Companies spend ninety percent of their time figuring out how to not miss. step, please  cutlers, and make money, but the other ten percent is simply the public relations team trying to fix mistakes and save face for the company. Companies can often fall into a groove of the regular day to day activities, and a crisis seems as if it may never happen, this is exactly why crisis public relations is so important. In order to expect the unexpected, companies need a team of professionals dedicated to the comeback after a crisis occurs. Companies such as KFC , Starbucks , and Southwest Airlines have been rockstars in their crisis public relations.      KFC experienced the biggest crisis any chicken place could ever experience, they actually ran out of chicken. In 2018 Kentucky Fried Chicken ran into one of, if not the biggest PR situation they have ever dealt with, running out of chicken. Due to issues with their suppliers, KFC was unable to g...
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