Crisis Public Relations
Companies spend ninety percent of their time figuring out how to not miss. step, please cutlers, and make money, but the other ten percent is simply the public relations team trying to fix mistakes and save face for the company. Companies can often fall into a groove of the regular day to day activities, and a crisis seems as if it may never happen, this is exactly why crisis public relations is so important. In order to expect the unexpected, companies need a team of professionals dedicated to the comeback after a crisis occurs. Companies such as KFC , Starbucks , and Southwest Airlines have been rockstars in their crisis public relations. KFC experienced the biggest crisis any chicken place could ever experience, they actually ran out of chicken. In 2018 Kentucky Fried Chicken ran into one of, if not the biggest PR situation they have ever dealt with, running out of chicken. Due to issues with their suppliers, KFC was unable to g...